Participating in a trade show

I remember attending a trade show for a big television and media network here in the country. The whole ballroom of a well-known hotel was transformed into a big banner of the company and the new shows it was launching that day. There were logo mats and logo canopy in the ballroom. You could immediately spot what the network was so proud of!

The network made use of trade show flooring wherein they incorporated the logo of the network as well as those of their different popular shows. It was so nice to look at! I remember spending so much time looking at the different displays the ballroom had around.

I do think companies who are going to participate in trade shows should put their mind and efforts in creating a mind boggling display of the company's finest! Use a trade show carpet to wow the crowd! Use other trade show tools and materials to showcase what the company is all about and what it has to offer.